In August 2008 Private Media Group announced it had established an alliance with Marc Dorcel to collaborate in the home video market. The label would later be changed to Private Clothing and a boutique would be opened in Los Angeles. In 1998 the company launched Private Circle, a designer clothing label, at the Cannes Film Festival. The company also runs the adult channels Private TV (Europe) and Private Gold (Latin America) It supplies adult entertainment films to thousands of major hotels around the world through their Hotel Pay Per View services. The firm provides content through DVD, Video on Demand (VOD), Internet Protocol television (IPTV), PSP, mobile and magazines. Milton also started to produce movies and internet content, taking Private public soon after. took over and moved the company's headquarters to Sant Cugat del Vallès, Barcelona, Spain, although the company is incorporated in Nevada. In the early 1990s, his son Berth Milton Jr. Private magazine was established in Stockholm, Sweden, in 1965 as the world's first full-color hardcore magazine by Berth Milton Sr.
